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GuardSquare wins the Innovate Finance Pitch360 FinTech prize

GuardSquare wins the Innovate Finance Pitch360 FinTech prize

Leuven, Belgium, April 18, 2017 – GuardSquare, the industry leader in mobile application protection, has won Pitch360, Innovate Finance's first ever FinTech startup competition. Heidi Rakels, CEO and co-founder of GuardSquare, accepted the prize last week during Innovate Finance’s Global Summit in London.

Pitch360 took place during the Innovate Finance Global Summit, an annual conference that brings together FinTech firms, financial institutions, policy makers, NGOs and investors to share ideas and devise solutions to challenges facing the FinTech industry. The express aim of the Pitch360 competition is to strengthen the global FinTech community by showcasing the most promising innovations in the field.

Contestants were asked to pitch for six minutes in front of a global audience in the Great Hall at the Guildhall. The finalists represented eight categories: AI, blockchain, cross-border payments, cybersecurity, financial inclusion, personal finance, alternative financing and RegTech. GuardSquare was selected as the winner of the cybersecurity category and as the overall winner.

Judges for the event included Brett King, bestselling author and presenter of the Breaking Banks podcast, Kosta Peric, Deputy Director, Financial Services for the Poor at Bill & Melinda Gates Foundation, Maria Gotsch, President and CEO at the Partnership Fund for New York City and Rumi Morales, Executive Director and Head, CME Ventures at CME Group.

“As a judge, it was such an informative and rewarding experience to hear from 24 impressive young companies based all over the world, including Nigeria, Japan, and several European nations,” said Rumi Morales. “Ultimately, Heidi and GuardSquare won out because of her comprehensive pitch that covered GuardSquare’s elegant technology solutions to known industry problems, the company’s business model, overall market opportunity, and talented management team. My fellow judges and I congratulate them on their success and look forward to watching their continued growth.” 

Heidi Rakels, Chief Executive Officer of GuardSquare said: “I want to thank the organizers for giving me the opportunity to present GuardSquare to the international audience present at IFGS 2017. Innovate Finance manages year after year to assemble the most influential people in the FinTech field, the people that work hard to revolutionize the financial world. I didn’t think a security company would be able to win the Pitch360 competition. The fact that we did shows that FinTech companies and financial institutions are increasingly aware of the importance of security. I am convinced that the development of innovative technology should go hand in hand with the development of advanced security solutions. That is the only way innovative technology can be truly successful in the long run.”

Commenting on Pitch360 Lawrence Wintermeyer, CEO of Innovate Finance, said: “The pitches were really impressive and showcased the truly global talent that makes up FinTech. We were impressed by the caliber of the finalists and congratulate their superb performance. Whilst there can be only one winner, all of the contestants got great exposure pitching in front of a huge audience of investors, journalists and global FinTech influencers. GuardSquare protects mobile apps from cyberattacks and Heidi provided an excellent overview of the startup’s unique proposition to convince the judges and beat off tough competition. We look forward to supporting GuardSquare as a new member of Innovate Finance, as it continues to grow its business.”

About GuardSquare

GuardSquare is the global reference in mobile application protection. GuardSquare develops premium software for the protection of mobile applications against reverse engineering and hacking. The company's products are used across the world in a broad range of industries, from financial services, e-commerce and the public sector to telecommunication, gaming and media. GuardSquare is based in Leuven (Belgium) and San Francisco (USA). For more information, visit

About Innovate Finance

Innovate Finance is an independent membership association that represents the UK’s global FinTech community. Founded in 2014 with the support of the City of London and Canary Wharf Group, Innovate Finance is a not-for-profit with over 250+ members that aims to accelerate the country’s leading position in the global financial services sector by directly supporting the next era of technology-led financial services innovators, whether they be a young startup or an established industry player. This is achieved through curated programs based on member requirements, policy working groups and promotion through global press and social media. The goal is to create a single point of access across the sectors to help foster enabling policies, regulation, talent development, business growth opportunities and investment in the UK — and, most importantly, to create a global finance sector that offers services that are more sustainable, more inclusive and better for everyone. For more information, go to